Microgreens are Anticipated to Witness High Growth Owing to Rising Health Consciousness
Countries like China and India are major consumers of mustard microgreens that offer taste and nutritional benefits.
Microgreens are tender young greens that are harvested just after the cotyledons or seed leaves emerge. They are a nutritionally dense food and contain high amounts of vitamins, minerals, and antioxidants. Microgreens are a great source of nutrients and bring multiple culinary and health benefits to the table. Their small size allows them to be incorporated easily into salads, sandwiches, and soups for added nutrition and flavor. The rising awareness regarding health benefits of consuming greens is driving people towards microgreens.
**The Global Microgreens Market is estimated to be valued at US$ 1.80 Bn in 2025 and is expected to exhibit a CAGR of 14.% over the forecast period 2024 To 2031.
Key Takeaways**
Key players operating in the Microgreens market are Illumina, Inc., Thermo Fisher Scientific Inc., BGI Genomics, Agilent Technologies, Inc., Roche Diagnostics, QIAGEN N.V., Pacific Biosciences of California, Inc., Oxford Nanopore Technologies plc, Eurofins Scientific SE, Genomatix GmbH, Myriad Genetics, Inc., Bio-Rad Laboratories, Inc., F. Hoffmann-La Roche Ltd, Laboratory Corporation of America Holdings, and Novogene Corporation. These players are focusing on introducing new and innovative microgreens varieties to capitalize on the increasing demand.
The Microgreens Market Trends provides numerous opportunities for farmers and growers to enter the business of microgreens production owing to low start-up capital. Rising consumer preference for fresh, local, and organic produce is encouraging local microgreens production.
North America currently dominates the global microgreens market. However, Asia Pacific is expected to offer lucrative expansion opportunities during the forecast period owing to the growing health-conscious population and improving living standards in countries like China and India. Major players are making investments in these emerging countries to tap into the potential opportunities.
Market drivers: Rising awareness about the health benefits of consuming greens rich in nutrients is a key driver as it is encouraging people to add microgreens to their diets. Growing adoption of microgreens by restaurants and food chains due to their culinary uses is also fueling the market growth.
Market restrain: Major restraint is the short shelf life of only 5-7 days post-harvest for microgreens which increases spoilage risks. Further, the lack of standardized production practices and commercial scale equipment are challenging microgreens to scale up as per the demand.
Segment Analysis
The microgreens market is dominated by the broccoli microgreens segment. Broccoli microgreens are the most consumed type of microgreens around the globe due to their crunchy texture and strong nutty taste. They are a rich source of vitamin K, vitamin C, and sulforaphane which offers various health benefits. Broccoli microgreens are versatile and easy to grow microgreens variety which makes it a preferred choice for commercial microgreens farmers.
Global Analysis
The North America region holds the major share in the microgreens market due to rising health-conscious population and increasing adoption of microgreens in mainstream diets. The presence of major microgreens producers in countries like the U.S drives the market. The Asia Pacific region shows tremendous growth potential during the forecast period due to increasing awareness about nutrition-rich microgreens and growing demand from countries like China and India. Countries like China and India are major consumers of mustard microgreens that offer taste and nutritional benefits.
About Author:
Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemical and materials, defense and aerospace, consumer goods, etc. (https://www.linkedin.com/in/money-singh-590844163)